More Work
Art Direction
Branding
Illustration
Package Design
Photography
Web Design
The Brief
Design a bottled cocktail brand that uses all natural ingredients and is targeted at women who want easy and elevated cocktails, anywhere. The first line is lemon drop cocktails, but the brand should seamlessly expand into future cocktail series.
The Execution
We began with the core brand identity, balancing a playful personality with intention and establishing a bright, nature-inspired color palette to highlight Tipsy Drops’ all-natural ingredients. We then brought that vision to life through package design that builds the foundation for future fun and flirty product lines. Next, we built out a web design that highlights the flavorful appeal and hardworking women behind the brand to capture pre-launch leads. Finally, we art-directed aspirational, sun-filled photography and sprinkled it throughout the entire brand presentation to showcase Tipsy Drops' all-natural goodness.
