More Work
Branding
Illustration
Web Design
The Brief
Rebrand Reddin Construction, based in Savannah, Georgia. Integrate Danny Reddin, the Owner and Operator’s Irish carpentry and joinery background into the brand DNA, and highlight the premium and personalized experience when working with Reddin.
The Execution
To highlight the beautiful hominess of Reddin’s work, I gravitated toward warm colors and simple design elements. I incorporated Ireland through a shamrock as the main brand motif. In marrying Ireland and Savannah, I used green as one of the primary brand colors, rounding out the palette to highlight individual projects. Finally, I developed a hero line illustration representative of Reddin’s quality craftsmanship from frame to finish.
