Prime Bites

Animation

Branding

Illustration

Web Design

The Brief

Refine and flesh out Prime Bites’ brand as they step out from under the Alpha Prime Supplements umbrella. Retain brand recognition using the current logo and packaging gradient combos as a base, highlight the delicious and nutritious aspects of the product, and keep the primarily female audience in mind.

The Execution

We began with the basics refining Prime Bites’ logo, type suite, and color palette before moving on to the extra bits that bring the brand to life. I created Chip and Coco, the sweetest mascots you’ve ever seen, redesigned their value icons, and added texture to the brand through defined gradient styles and border elements.

We then brought the brand to life through a new website so people can enjoy a thoroughly yummy Prime Bites experience.