More Work
Advertising
Art Direction
Web Design
The Brief
Design a launch campaign and web design for a luxury baby blanket that grows as they do. Highlight its expansion snaps and durability, but above all, tug at heartstrings by focusing on the fleeting nature of childhood.
The Execution
We worked backwards, beginning with the campaign idea so we could assess the content needs, then planned and shot photos and gifs showcasing the Memari blanket growing through different stages of childhood. We then supplemented the existing logo and primary color, teal, with a more defined brand toolkit to create a layered brand system. Finally, we launched a digital campaign and web design that educates new audiences, appealing directly to parents, grandparents, and loved ones.
Scroll the website!
Pretty neat!
