More Work
Art Direction
Branding
Illustration
Merch Design
Package Design
The Brief
Rebrand Jeri’s Oysters, and parent company Jeri’s Seafood, a Galveston Bay operation since 1970 sold wholesale and in HEBs across Texas. Leverage the local aspect to communicate freshness, and make it feel like the three-generation family-owned and operated business it is.
The Execution
Selling Jeri’s as a teenager while working at HEB, I remembered Jeri’s Oysters for their monochromatic blue packaging. I knew it had to be preserved in some way out of respect for the brand’s history and to maintain brand recognition. With the primary color locked down, I busted out my blue ball point pens and illustrated the logotype and design elements. To bring it all home, I art directed the photoshoot highlighting the hardworking Texans who dredge every oyster with care.
