More Work
Art Direction
Branding
Web Design
The Brief
Create a brand for Flatland Cowboys worthy of the West Texas spirit. Flatland specializes in curated vintage, custom merchandise, and hand-shaped hats for the modern western romantic.
The Execution
We created a brand system that balances refinement and rawness. Blending West Texas imagery with a hand-lettered logo suite, and refined western-inspired type, every detail is considered and shaped by history—curated for the modern man and woman.
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