More Work
Branding
Illustration
Merch Design
Web Design
The Brief
Rebrand Down Home Ranch, a working ranch in Central Texas where people of all intellectual and developmental abilities live with purpose, work with pride, and belong without exception. Rework DHR's program organization structure so it's digestible to its audience and ensure the brand is fun and approachable without being childish.
The Execution
I reworked the program structure into 6 main categories: Down Home Life, Camp, Haven, Flora, Craft, and Give. I then got to work creating a western-inspired crafty brand representative of the hardworking Ranchers and Artisans that call DHR home, and all those who have the pleasure of passing through.
