More Work
Branding
Merch Design
Web Design
The Brief
The Blue Ridge Bartram Trail Conservancy is located in the Appalachian Mountains. In preparation of their 250 year celebration they requested a brand facelift and new website. William Bartram, the trail's namesake, well documented the area on his travels down the range through journal entries and illustrations. We were tasked with highlighting the picturesque trail, its history, and community opportunities.
The Execution
We reworked the Conservancy's logo suite to fit modern needs and incorporated Bartram's work and modern textures to add further depth to the brand design. We then built out a website aimed at inspiring as much awe as the trail does.
